A common mistake is contacting only the manufacturer: under the Consumer Rights Act, the retailer is usually responsible for faulty or misdescribed goods. Do not delay, as the remedy available can depend on when you report the problem; keep receipts, photos and messages as evidence. Do not assume you must accept store credit, because repair, replacement or a refund may be possible depending on the circumstances. For online purchases, check the 14-day cancellation period and any exceptions. Citizens Advice and GOV.UK explain the rules, while a solicitor may help with a complex dispute.