Be wary of lists that say every product is essential, pressure you into expensive purchases, or promote unverified health claims. Check the NHS safer-sleep guidance and GOV.UK product recalls, and avoid damaged, recalled or poorly sourced equipment; second-hand car seats are particularly risky if their history is unknown. Treat social-media advice and “guaranteed” baby or financial services with caution, and check providers are appropriately regulated where relevant. Include practical essentials such as budgeting, registering the birth and arranging any support you may need, rather than focusing only on shopping.